For the FIRST TIME EVER at ANY event…….

The 2008 NAPMA “Extreme Success Academy” Brings You
MARTIAL ARTS SCHOOL OPERATIONS
“A to Z” BLUEPRINT DAY

Dear Martial Arts Professional,

I’m sure you are asking yourself, “What is the A to Z Blueprint Day” and “Why should I consider attending”?

    Well, both are great questions.

What is the “A to Z Blueprint Day”?

    With over 1500 members in the NAPMA organization, we’ve got our “finger on the pulse” of the martial arts school industry. Every day, we are watching and analyzing what is working in schools all across the country, and the world. At the same time, we also see what is NOT working!

    There are lots of ways to “skin the cat” as they say, and every day I speak to school owners who then go on to dramatically accelerate their businesses but simply tweaking one little system, slightly modifying a class schedule, making a minor adjustment in a marketing plan, or implementing a new curriculum component.

    So, we’ve decided to help you (and all if our members) “see what I see” every day, and explore the systems that are catapulting schools just like yours, to new records even in these uncertain times!

    That’s right! We are going to walk you through, from A to Z, the KEY strategies that Martial arts Schools all across the country are using to Generate New Students, Teach Amazing Classes, Improve Retention, Collect Payments, Systemize Curriculum, Schedule Their Classes, and MORE. In essence, you’ll be taken INSIDE the Industry, as we peel back the layers and expose to you the systems that are proving to be the most successful, those that are failing miserably, and everything in between!

Why Should I Consider Attending the “A to Z Blueprint Day”?

    In all reality, the difference between a very small, barely profitable school, and a full time highly successful school is measured in inches, rather than miles. A small adjustment in your school, can yield dramatic results. This session can help you “fill the gap” in a system that may not be working at its optimal level.

    This is a FANTASTIC opportunity for newer school owners to accelerate their learning curve thereby avoiding costly mistakes, a great chance to get your STAFF “Up to Speed” quickly and effectively, and an amazing perspective on the Industry that we Love so much!

    It’s also an amazing occasion for more experienced school owners to learn about the newest developments in lead generation, automated follow up systems, enhanced student services and much more!

 

Several of the topics and “industry” trends we’ll be exposing to you in our A to Z Blueprint Day are:

Structuring Your Curriculum to Develop the Highest Quality Students AND Maximize Revenue at The Same Time
There are just about as many different approaches to organizing your “Stylistic” physical curriculum as there are styles! But there are ways to structure your classes and present the material to your students more effectively.
We’ll explore in detail, the 5 primary “Curriculum Management” systems we see most commonly in the industry. We’ll show you the advantages and disadvantages of these systems, which will help you provide THE BEST service to your students, and SYSTEMATICALLY entice your students to participate in your “upgrade” programs!
We’ll be detailing specifically:

1. “Traditional” Curriculum Management
2. Block Style Curriculum Management
3. TRUE Rotating Curriculum
4. Modular Rotating Curriculum
5. “Age Specific” Curriculum Management

 

Creating Ethical Payment, Billing and Collections Systems that Will Keep you SANE
Most school owners that I talk to HATE being a “bill collector”! We’ll explore several options and tools available to the school owner to take you out of the collection nightmare, and let you rest easy at night while the “system” handles the dirty work!

 

Scheduling and Class “Blocking” Strategies to Simplify Your Life AND Create TRUE Black Belt Quality!

20 Years ago creating your class schedule was a snap! Class from 6 to 8, don’t be late! Today it is a much more complex matrix! I’ve seen class schedules that look like the toughest “Sudoku” puzzle you’ve ever seen, and I’ve seen others that are simple and linear. Regardless of your present class schedule, I’ll GUARANTEE that after you hear some of the strategies we’ll be discussing in this session, you’ll go back and re-evaluate it immediately!

We’ll be revealing some simple strategies that will help you motivate your students to “upgrade” and get them to practice harder and stay focused on their goals, just by structuring your class schedule effectively.

 

Martial Arts “Program” Management Strategies to Create HUGE Revenue and Long Term Student Retention.

In today’s “modern” martial arts school, One size DOES NOT Fit All in terms of the “program” that may be a good fit for a student. The schools in the industry who are creating GREAT financial results and high quality students realize that they must offer their students MORE opportunities and programs to choose from. This not only creates another, higher level revenue stream for the school, but also delivers a higher quality product to the student. We’ll outline the details of the most common “programs” in the industry, and how you can use them in your school to multiply your results!

Including in Depth Details and the Latest Trends For Managing:

• “Basic” Programs
• Black Belt Clubs
• Master Clubs
• Leadership Programs
• Instructor Certification Programs
• Career Development Programs
• School Owner/Licensee/Franchisee Training Programs

Bringing New Students Into Your School Predictably and Reliably Without Spending All Your Hard Earned Profits.

Of course, we’ll be sharing some of the MOST effective new student marketing systems, as well as the tried and true systems we’ve seen over the past 14!
This session ALONE will pay for your “Extreme Success Academy” tuition many times over!
EVERY school owner needs to be hyper-focused on marketing and lead generation. The “life blood” of a Martial Arts School is new students. You are ABSOLUTELY GUARANTEED to walk away from the A to Z Blueprint Day with more new marketing ideas and systems than you can handle!

Developing Multi School Operation Strategies That Won’t Drive You MAD or Land You in the Slammer.

Many school owners are interested in building a future beyond a single school, and branching out into a Multi School system. I’ve seen school owners all over the world expand into Multi Unit operations, and I can tell you beyond a shadow of a doubt, it’s not as “easy as it looks”.
I’ve seen otherwise very smart, and successful school owners go dead broke, get sued, have the Federal Government slam them in jail, and alienate their friends and families! I’ve also seen (and know quite well) owners who have built very stable, legal, and profitable businesses this way.

In this segment, we’ll cover some of the major pitfalls to be avoided at ALL COSTS, and some of the strategies that are PROVEN to be successful in this area!
A few of the Business Blueprints we’ll cover include:

• Martial Arts Associations
• Solely Owned Corporate Ownership
• General and Limited Partnerships
• Area Exclusive Licensing
• Franchising
• Master Franchising

(These are just a few of the INVALUABLE A to Z Blueprints that we’ll hand over to you in this session!)

If this sounds like just the thing that will energize your staff, give them and you a deep, detailed understanding of the fundamentals of the Professional Martial Arts business, uncover the pitfalls and hidden land mines of the past, and supercharge you and your staff with a new understanding of the industry we are all so passionate about, complete the seat reservation form on the next page, and fax it back to me at the office right away!!

All My Very Best,

Rob Colasanti
President, NAPMA

 

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