If You’re NOT

Then the 2010 NAPMA Extreme Success Academy Will be the
Most Important Event in Your Business Career

The ALL NEW NAPMA “Extreme Success Academy”
Is Unlike ANY Other “Conference”, “Seminar” or “Event”
You’ve EVER Attended!

There is a LOT in a Name! The NAPMA “Extreme Success Academy” is just that!

It’s for SERIOUS School Owners, who are FOCUSED on developing HIGH Quality students, and who also want to build HIGHLY Profitable School as well! School owners who are “satisfied” with the norm, who are content with mediocrity, or who are willing to be the “victim” of the latest flux in the economy need NOT apply!

I wanted to be “up front” with you from the get go, and let you know what you should expect at the NAPMA Extreme Success Academy in September!

I guess it’s only fair to explain why we are doing something SO different, and why it might be “just the thing” to put your school on the fast track to Extreme Success this year! (Not just a little success, not just a “few” new students, but EXTREME results, Extreme Growth.)

Now…I know what you must be thinking, why is this so different, how is this so different, and why should I spend my time, energy, effort and money to attend this one of a kind event above all other events.

Why the “Extreme Success Academy” is so different

Some seminars, events, conferences and shows are a bit like Chinese food…you like it while you eat it, but you’re hungry half an hour later, feeling deflated and unsatisfied.

Members have been telling us for years, that they truly enjoyed the past “World Conferences” and Big Live Events like it, BUT they wished that there was an event that had more “Meat on the Bone”. More “Nuts and Bolts” of HOW to fill their school with new students, HOW to Increase Student Quality, and HOW to Drive better financial results!

In fact, MANY owners are telling us that they take copious notes during the sessions, but then as soon as they get back to their schools, they can’t make “heads of tails” of them, or are missing a KEY component of the idea that makes it almost valueless, and difficult to implement! I certainly understand how frustrating this can be, it happens to me pretty often as well!

Well, we’ve listened, and now, we’ve now ANSWERED! (and in Spades too!!)

We’ve identified 10 Key Trends in the Martial Arts Industry that are DRIVING schools all over the country to pinnacles of performance previously unheard of even in these “uncertain” economic times!

We’ve sought out and perused many of the TOP EXPERTS in these Key Areas, and have recruited them to bring their unique perspective and knowledge to our members ONLY!

I’ve got to tell you, this was no easy feat!

We’ve scoured the Martial Arts Industry, and found school owners who are Blazing the Trail for the Martial Arts Profession, and, we’ve gone far outside our “small little industry” to bring to you world class authorities in these key areas that you’ll NEED to blast past the competition in 2011!

We’ve also persuaded many of them to make available to you some PHENOMENAL educational resources that you will be able to benefit from FAR beyond the time you spend at the Academy! No more banging your head against the wall after returning to your school, for lack of a crucial detail or key component to implement a new system or strategy!

What the “Extreme Success Academy” is NOT:

This event is NOT for school owners who are not focused on high quality student outcomes, not serious about long term student retention, or on a quest to “Suck Up” as many cash payments as humanly possible without regard to actually DELIVERING on your promises!

This is NOT simply a social gathering (although there will be plenty of opportunity for networking and building relationships) where you will be “wined and dined”, only to realize later that you didn’t REALLY learn anything that will help you actually grow your school!

This is NOT the “same old” speakers, talking about the “same old” antiquated, slow, ineffective, unrealistic, or untested marketing strategies that only worked in 1985 when students were flooding into schools without even the slightest provocation.

This is NOT the type of conference where all you can learn is the newest wiz bang martial arts technique, wrist lock, knife defense etc, although you’ll have plenty of opportunities to do that, this is SO MUCH MORE!

This is NOT a conference where you will be distracted by the next new so called “revolutionary” piece of equipment, software package, or “bright shinny object”, while some of these tools are useful, we are going to be Laser Beam Focused on those “tools” that can actually help you grow your school, attract more new students, super-motivate the students you have, and ultimately, MAKE YOU MONEY!

What the “Extreme Success Academy” IS:

This event IS SPECIFICALLY for entrepreneurial, progressive, forward thinking school owners who are focused on operating a successful BUSINESS, who want to build a substantial future for themselves their families and their staff members, while providing a VERY valuable service to their students that will serve them for the rest of their lives, in an ethical, responsible manner!

This IS a HIGHLY focused conference where we will present IN DETAIL subjects and topics that will HELP YOU MAKE MONEY, help you generate NEW STUDENTS, and help you BUILD A SOLID FUTURE for yourself and your school! (I’ll outline these subjects very clearly for you later in this letter!)

This event IS a STRUCTURED opportunity for you to network, brainstorm, and collaborate with other “Like Minded”, goal orientated, ENTREPRENEURIAL school owners in a focused manner, helping each other solve problems and create new opportunities that one person alone could not!

This IS a conference where you can choose to expand your “technical” skill as a Martial Artist, but even more so, a FANTASTIC opportunity for you to educate your staff members and help them expand their experience level as well!

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Here are JUST A FEW of the Speakers and Sessions we are Bringing You!!

BIG Reason #1:
Becoming the Leader Your School and Your Students NEED!

World Renowned Business Consultant and Personal Development Expert – Brian Tracy

Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of more than 50 books that have been translated into 36 languages.

Brian, a Shotokan Black Belt, will give you the tools you need to take your school, your business, and your career to a level most don’t perceive is possible. We are DEEPLY honored that Brian will give this powerful presentation, and will be receiving the NAPMA “Lifetime Achievement Award”!

REASON #1: Delivering What your Students REALLY Want!

Multi School Franchisor and NAPMA CEO Stephen Oliver

For more than 32 years Stephen Oliver has operated SUPER-SUCCESSFUL martial arts schools! From the most traditional roots, the Jhoon Rhee Institute, he’s built an International Franchise organization that’s taking the industry by storm.

Stephen’s “Extraordinary Marketing” course and coaching program have help HUNDREDS of school owners grow their schools and create a substantial business from doing what they LOVE!

In this ALL NEW presentation, Stephen will help you expand your thinking, and take an “unvarnished” look at what your students REALLY want, and are willing to pay for. In fact, by framing your program appropriately, and TRULY understanding your customer, you’ll find ENORMOUS profits, and opportunity.

Reason #2: Marketing to the Mass Affluent, How to “Speak” Their Language!
NAPMA Chief Operating Officer Toby Milroy

With a “difficult” economy, it’s VITAL to target a segment of the market who has the ability to pay for your services. The trick is, people with high level incomes often have VERY different wants, needs, and desires, and need to be “Spoken to” differently than the “average” person.

Toby will reveal the “beliefs” and “thinking” of this valuable market segment, and help you attract these families into your school. It’s important for you to DEEPLY understand these students and families, and be able to “Connect” with them on a deep, meaningful level.

Once you learn their “vocabulary”, and buying habits, you’ll have the ability to attract at will, and enroll the most stable, valuable, and productive clients and students.

REASON #3: How to “Grow” a Top Notch Staff…… from Within!

Former Kickboxing World Champion Jeff Smith

Grand Master Smith, a 9th Degree Black Belt Master in Tae Kwon Do, has devoted over 40 years to the martial arts. He currently owns and operates three karate centers and travels worldwide officiating at tournaments, teaching and conducting seminars.

Grand Master Smith is best known as the seven-time “World Light Heavy Weight Karate Champion.” His title defense against Don King’s heavy weight fighter Kareem Allah was seen by over fifty million viewers as a preview before the Ali vs. Frazier World Boxing Title Fight, known as the “Thrilla in Manila.”

In addition to an unparalleled competitive career, Grand Master Smith also operated the Jhoon Rhee Institute as its Chief Operations Officer, and grew the organization to more than 12 locations, and a multi-million dollar business in the late 1970′s. He was able to accomplish this AMAZING growth by mastering the art of developing and training “home grown” staff members, and cultivating them to be EXTREMELY high performers!

REASON #4: Leadership Lessons of Multi-Billion Dollar CEO’s for Your Organization – Martial Arts Legend, West Point Instructor – Don Southerton

A Tang Soo Do (Soo Bahk Do) Moo Duk Kwan practitioner, Don Southerton began competing in 1975. Over the next five years his lead leg kicking style and uncanny flexibility became well known in the NY-NJ-PA-CT tournament scene. Southerton’s competition years include numerous lightweight division and grand champions wins including the Garden State Championships (NJ), Scranton Open (PA), and Academy of Karate Scholarship Championship (CT).

Following in their instructor’s footsteps, Southerton’s students, too, were successful competitors emulated the rapid-fire lead leg kick style. By 1981, Southerton had retired from competition to focus on teaching and operating a chain of martial arts schools in NY’s Mid-Hudson Valley. From 1983 to 1991, Southerton also served as coach/ chief instructor for the cadet martial arts program at the United States Military Academy at West Point. Today he oversees Bridging Culture Worldwide (www.bridgingculture.com)—a consulting firm focused on Korean global business.

REASON #5: Maintaining the “Art” in Your Martial Arts School Business, Martial Arts Legend Ed Parker Jr.

Ed Parker, Jr. was born on November 15, 1959, in Glendale, California, son of the late Ed Parker Sr., Sr. Grandmaster and founder of American Kenpo Karate. Some consider Ed’s father to be one of the greatest martial artists who ever lived and who was named by Black Belt Magazine as the “Father of American Karate” and was noted for launching the careers of many Martial Arts motion picture stars, such as Bruce Lee and Chuck Norris. He was also the personal karate instructor, bodyguard and friend of the late King of Rock ‘n Roll, Elvis Presley.

After finishing school, Ed returned to California where he did after graduate work at the Art Center College of Design. Completing his training there, he then went into partnership with his father. From 1983 till 1991 Ed produced 9 International Karate Championships, an annual karate tournament that hosts over 6,000 competitors. The “International’s” is the largest and was one of the longest running Martial Arts tournament in the world. It ran for over 35 years.

Reason #6: How to Make Tournaments a HYPER Effective Upgrade Driver.
Multi-School Trainer Master Frank Brown

Master Brown is one of the sharpest “Non-Sales” People you’ll ever meet!

He’ll show you his ProvenFormula for creating a relationship with your students and their parents (if youth students) that COMPLETELY ELIMINATES the need for “slick selling” techniques.

If your sales people (or you) ever feel that you are “pushing” your clients to sign the contract, or to upgrade, then you NEED to hear what Master Brown has to say!

His system for “Selling from the floor” allows you to do what you love to do, teach martial arts, and let your classes “sell themselves”. By implementing these simple “in class” tools and systems, your prospects will be eager to become “full members” and your students will be clamoring to upgrade!

REASON #7: How to Create WORLD CLASS Teachers that Will Have Life Changing Positive Impact on Your Students! – Dr. Lorenzo Trujillo JD, EdD

Dr. Lorenzo Trujillo JD, EdD, – Educational Psychology Expert

If you want to have truly WORLD CLASS students, WORLD CLASS Instructors, and WORLD

CLASS financial results, it all starts with “HOW YOU TEACH” not “WHAT” you teach.

Dr. Lorenzo Trujillo has been a Marital Artist since 1983, but more significantly, he has had an Amazingly Successful career in the “traditional” education field.

He’s worked in the public school system training teachers and administrators for many years and brings expertise from his Master’s and Ph.D. in psychology and education administration to the subject.

Dr. Trujillo is bringing his World Class expertise in this area to the Martial Arts instructors at the 2010 NAPMA Extreme Success Academy !

Reason #8: A New Breakthrough in Website and Online Strategy with PROVEN Results! – Sifu Michael Parrella, 6th Degree Black Belt

As you likely know, we are HUGE believers and implementers of virtually every online marketing strategy you can imagine. It’s a RARE thing to get us “Excited” about some new online strategy, or some significant “tweak” on what’s currently working.

Well, this is one of those rare occasions. Sifu Parrella will reveal a new strategy for converting your website visitors into paying students MUCH faster, and more effectively than ANY OTHER STRATEGY we see anyone using in the Martial Arts right now!

Trust me……you DON’T want to miss this!

This WILL BE just the thing to drive your website results through the roof, and change the way you market, and attract referrals online FOREVER!!!

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But the speakers are just one part of the
“Extreme Success Academy”.

REASON #9: E-X-T-E-N-D-E-D STAFF TRAINING SESSION:

Back by popular demand, our special “Staff Member’s” ONLY training session. We will motivate and excite your staff members about being a part of such a great industry, and a school that is so invested in their education! They will come back to your school having much honed their “customer service” skills, such as; Handling the Info Call, Handling the “Walk In” and “Pre-Framing” the students for Black Belt and Beyond (Renewal or Upgrade prep).

REASON #10: EXTREME-NETWORKING

Facilitated networking with the expert-martial arts marketers, mega-school owners, entrepreneurs and martial arts pros who gather here. We’ll help you “connect” with people in your business, for joint ventures and more.

Special facilitated networking times will be held during the conference, where attendees will mix and meet, share ideas and synergize. Take this unique opportunity to create relationships with other members that will help you stay on target, and compare implementation strategies long after you’ve left the conference!

REASON #11: ‘NAPMA RESOURCES’ VENDOR SHOWCASE

Here they are, gathered all in one place: the important vendors, suppliers, experts, freelancers. . .the folks that make implementation happen for NAPMA and MANY of the MOST SUCCESSFUL Schools in the WORLD! The expanded exhibit hall may be inhabited by exactly the person or company you need to solve a nagging problem or liberate the full potential of your business. Geez, it’s like finding the “Super Mall” of the Martial Arts Business!

REASON #12: EXPERTS, SPEAKERS & ROUNDTABLES

An extremely popular feature….letting you circulate and choose to sit at different discussion leaders’ tables, ask your questions, test your ideas and get up close and personal with people achieving super-results with our strategies…top experts in their fields, even speakers of the “Extreme Success Academy”! (Hey. you can sleep at home!)

The “Extreme Success Academy” is The Event of the Year:

NOT a run-of-the-mill seminar. As I said above, The “EXTREME SUCCESS ACADEMY” is a true EVENT. It is the place and time once each year when the most experienced and successful school owners from all over the world gather to exchange information and make deals… and generously share their business strategies with new members of this Most Unusual Society. Nothing like it occurs anywhere else — and couldn’t. I’m sure, by now, you see that there is an AMAZING opportunity here to make a TREMENDOUS impact on your school, your staff, your life and your future, by attending the 2010 “Extreme Success Academy”! AND, if you look below, you’ll see my “EXTREME GUARANTEE”! This GUARANTEE completely eliminates any risk on your part! I TRULY believe that you are worth the investment of yours and your staff’s time, energy, and money to push yourself forward in your business!

Yours for Success!

Toby Milroy
Chief Operating Officer – NAPMA

National Association of Professional Martial Artists

P.S. I know you might be thinking that there must be some “catch” or that for some reason I’m making claims that are impossible, or otherwise un-attainable. This is FAR from the truth, but just to back up EVERYTHING I’ve said in this letter, I’m make you our “Extreme Guarantee”!
(No one in the industry will even try to match this!)

Complete the form for all the details, discounts and specials
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