There is a LOT in a Name!     

The NAPMA “Extreme Success Academy” is just that!

    It’s for SERIOUS School Owners, who are FOCUSED on developing HIGH Quality students, and who also want to build HIGHLY Profitable School as well! School owners who are “satisfied” with the norm, who are content with mediocrity, or who are willing to be the “victim” of the latest flux in the economy need NOT apply!

    I wanted to be “up front” with you from the get go, and let you know what you should expect at the NAPMA Extreme Success Academy in September!

    I guess it’s only fair to explain why we are doing something SO different, and why it might be “just the thing” to put your school on the fast track to Extreme Success this year! (Not just a little success, not just a “few” new students, but EXTREME results, Extreme Growth.)

    Now...I know what you must be thinking, why is this so different, how is this so different, and why should I spend my time, energy, effort and money to attend this one of a kind event above all other events.

Why the “Extreme Success Academy” is so different

    Some seminars, events, conferences and shows are a bit like Chinese food...you like it, but you're hungry half an hour later, feeling deflated and unsatisfied.

    Members have been telling us for years, that they truly enjoyed the past “World Conferences” and Big Live Events like it, BUT they wished that there was an event that had more “Meat on the Bone”.  More “Nuts and Bolts” of HOW to fill their school with new students, HOW to Increase Student Quality, and HOW to Drive better financial results!

    In fact, MANY owners are telling us that they take copious notes during the sessions, but then as soon as they get back to their schools, they can’t make “heads of tails” of them, or are missing a KEY component of the idea that makes it almost valueless, and difficult to implement! I certainly understand how frustrating this can be, it happens to me pretty often as well!

Well, we’ve listened, and now, we’ve now ANSWERED! (and in Spades too!!)

    We’ve identified 10 Key Trends in the Martial Arts Industry that are DRIVING schools all over the country to pinnacles of performance previously unheard of even in these “uncertain” economic times!

    We’ve sought out and perused many of the TOP EXPERTS in these Key Areas, and have recruited them to bring their unique perspective and knowledge to our members ONLY!

I’ve got to tell you, this was no easy feat!  

    We've scoured the Martial Arts Industry, and found school owners who are Blazing the Trail for the Martial Arts Profession, and, we’ve gone far outside our "small little industry" to bring to you world class authorities in these key areas that you’ll NEED to blast past the competition in 2008!

    We’ve also persuaded many of them to make available to you some PHENOMENAL educational resources that you will be able to benefit from FAR beyond the time you spend at the Academy! No more banging your head against the wall after returning to your school, for lack of a crucial detail or key component to implement a new system or strategy!

What the “Extreme Success Academy” is NOT:

    This event is NOT for school owners who are not focused on high quality student outcomes, not serious about long term student retention, or on a quest to “Suck Up” as many cash payments as humanly possible without regard to actually DELIVERING on your promises!

    This is NOT simply a social gathering (although there will be plenty of opportunity for networking and building relationships) where you will be “wined and dined”, only to realize later that you didn’t REALLY learn anything that will help you actually grow your school!

    This is NOT the “same old” speakers, talking about the “same old” antiquated, slow, ineffective, unrealistic, or untested marketing strategies that only worked in 1985 when students were flooding into schools without even the slightest provocation.

    This is NOT the type of conference where all you can learn is the newest wiz bang martial arts technique, wrist lock, knife defense etc, although you'll have plenty of opportunities to do that, this is SO MUCH MORE!

    This is NOT a conference where you will be distracted by the next new so called “revolutionary” piece of equipment, software package, or “bright shinny object”, while some of these tools are useful, we are going to be Laser Beam Focused on those “tools” that can actually help you grow your school, attract more new students, super-motivate the students you have, and ultimately, MAKE YOU MONEY!

What the “Extreme Success Academy” IS:

This event IS SPECIFICALLY for entrepreneurial, progressive, forward thinking school owners who are focused on operating a successful BUSINESS, who want to build a substantial future for themselves their families and their staff members, while providing a VERY valuable service to their students that will serve them for the rest of their lives, in an ethical, responsible manner!

This IS a HIGHLY focused conference where we will present IN DETAIL subjects and topics that will HELP YOU MAKE MONEY, help you generate NEW STUDENTS, and help you BUILD A SOLID FUTURE for yourself and your school! (I’ll outline these subjects very clearly for you later in this letter!)

This event IS a STRUCTURED opportunity for you to network, brainstorm, and collaborate with other “Like Minded”, goal orientated, ENTREPRENEURIAL school owners in a focused manner, helping each other solve problems and create new opportunities that one person alone could not!

This IS a conference where you can choose to expand your “technical” skill as a Martial Artist, but even more so, a FANTASTIC opportunity for you to educate your staff members and help them expand their experience level as well!

REASON #1: The President of NAPMA Rob Colasanti Welcomes You to the “Extreme Success Academy”

For more than a decade, Rob has been the President of the World’s largest professional martial arts association, with nearly 2000 members. He is seated strategically in the “Crow’s Nest” of the Martial Arts industry. This “birds eye” view of Martial Arts Schools and his close relationships with virtually EVERY “mover and shaker” in the business, has given him an UNMATCHED perspective of where the industry has been, and where it is headed.

Rob will “expose” the latest trends in the industry, which will help you avoid some of the pitfalls that are costing schools tens of THOUSANDS of dollars. He’ll also be sharing what IS WORKING, and what is creating HUGE success stories in the martial arts industry today!

REASON #2: Multi School Millionaire Franchisor and NAPMA CEO Stephen Oliver

For more than 32 years Stephen Oliver has operated SUPER-SUCCESSFUL martial arts schools! From the most traditional roots, the Jhoon Rhee Institute, he’s built an International Franchise organization that’s taking the industry by storm.

Stephen’s “Extraordinary Marketing” course and coaching program have help HUNDREDS of school owners grow their schools and create a substantial business from doing what they LOVE! He’ll take you DEEP INSIDE the labyrinth of “Direct Response” marketing, and help you decode the puzzle of “High Leveraged” new student acquisition.

REASON #3: Former Kickboxing World Champion Jeff Smith

Grand Master Smith, a 9th Degree Black Belt Master in Tae Kwon Do, has devoted over 40 years to the martial arts. He currently owns and operates three karate centers and travels worldwide officiating at tournaments, teaching and conducting seminars.

Grand Master Smith is best known as the seven-time "World Light Heavy Weight Karate Champion." His title defense against Don King's heavy weight fighter Kareem Allah was seen by over fifty million viewers as a preview before the Ali vs. Frazier World Boxing Title Fight, known as the "Thrilla in Manila." He was coach of the World Champion United States Karate Team and the Junior National Team. He is a member of the Black Belt Hall of Fame, the first recipient of the Bruce Lee Award (selected by Mrs. Bruce Lee and Karate Magazine) and listed in the Who's Who of Martial Arts. Grand Master Smith is one of karate's legends along with Chuch Norris, Bruce Lee, Joe Lewis and Bill Wallace.

Grand Master Smith will help you “Revv Up” your student quality with his TIME TESTED instruction tactics and strategies!

REASON #4: NAPMA Vice President of Marketing Toby Milroy

Toby will reveal the “insiders” marketing strategies that are FLOODING schools with new students all across the country. There has never been a stronger demand for our product, but with economic challenges and a more competitive marketplace, Martial Arts School Owners must become MUCH more sophisticated marketers!

Now more than ever, the Internet can give you a dramatic competitive advantage in new student acquisition as an EXTREMELY low cost marketing media. In his “plain English” session you’ll discover how to utilize this POWERFUL media to your advantage, and drive new students into your school!

REASON #5: Former Kickboxing World Champion Joe Lewis

Take your student’s “practical” Martial Arts Skills to the next level with Joe Lewis’ unique fighting strategies and “science of sparring”. How often do you get the chance to train with one of THE GREATEST FIGHTERS of ALL TIME!

Your classes will be supercharged with new energy as you bring Joe’s amazing sparring systems into your school! Bring your uniform, and get ready to get on the mat with one of the KINGS of the Martial Arts! Joe is one of the most analytical “fighters” you will EVER meet. He will bring his “World Champion” knowledge and skills to you in a clear, scientific, and analytical manner, PERFECT for you to “take back” to your school.

REASON #6: Martial Artist and Real Estate Expert Terry Bryan

Terry Bryan is an internationally acclaimed martial artist, business and marketing success coach, real estate investor and self-made millionaire. Real Estate Investing is a sure fire way to earn some serious cash. You can make quick returns on your money, as well as hold properties for long term appreciation. The return on your money far outweighs the pennies you earn on mutual funds and 401k plans.

All wealthy people invest in real estate, no matter how they obtained their wealth. In some fashion, they will invest in real estate simply because it is the best way of perpetuating huge returns on their money. Donald Trump, Oprah Winfrey and countless other wealthy people, all own several properties all across the world. This is no coincidence.

Terry will show you the strategies that he has used to build his Real Estate EMPIRE and how you can create a future for yourself beyond the Martial Arts School, in “good” markets and “bad” markets!

REASON #7: SUPER-FOCUSED STAFF TRAINING SESSION:

 

For the FIRST TIME EVER, we will have a special “Staff Member’s” ONLY training session. We will motivate and excite your staff members about being a part of such a great industry, and a school that is so invested in their education! They will come back to your school having much honed their “customer service” skills, such as; Handling the Info Call, Handling the “Walk In” and “Pre-Framing” the students for Black Belt and Beyond (Renewal or Upgrade prep).

REASON #8: SUPER-NETWORKING

 

Facilitated networking with the expert-martial arts marketers, mega-school owners, entrepreneurs and martial arts pros who gather here. We’ll help you “connect” with people in your business, for joint ventures and more.  

(MAXIMUM IMPACT MEMBERS: a special ‘networking reception’ will be held during the conference, where Maximum Impact members will mix and meet, share ideas and synergize. Take this unique opportunity to create relationships with other members that will help you stay on target, and compare implementation strategies long after you’ve left the conference!

REASON #9: ‘NAPMA RESOURCES’ VENDOR SHOWCASE

 

Here they are, gathered all in one place: the important vendors, suppliers, experts, freelancers. . .the folks that make implementation happen for NAPMA and MANY of the MOST SUCCESSFUL Schools in the WORLD! The 2008 expanded exhibit hall may be inhabited by exactly the person or company you need to solve a nagging problem or liberate the full potential of your business. Geez, it’s like finding the “Super Mall” of the Martial Arts Business!

REASON #10: EXPERTS, SPEAKERS & ROUNDTABLES

 

An extremely popular feature....letting you circulate and choose to sit at different discussion leaders’ tables, ask your questions, test your ideas and get up close and personal with people achieving super-results with our strategies…top experts in their fields, even speakers of the World Conference! (Hey. you can sleep at home!)

***EXTRA REASON #11***: ALL NEW “A to Z” BLUEPRINT DAY

 

ALL NEW “A to Z” BLUEPRINT DAY

That’s right! We are going to walk you through, from A to Z, the Main strategies that Martial arts Schools all across the country are using to Generate New Students, Teach Their Classes, Improve Retention, Collect Payments, Systemize Curriculum, Schedule Their Classes, and MORE. In essence, you’ll be taken INSIDE the Industry, as we peel back the layers and expose to you the systems that are proving to be the most successful, those that are failing miserably, and everything in between! This is a FANTASTIC opportunity for NEW SCHOOL OWNERS to accelerate their learning curve thereby avoiding costly mistakes, a great chance to get your STAFF “Up to Speed” quickly and effectively, and an amazing perspective on the Industry that we Love so much!

Several of the topics and “industry” trends we’ll be exposing to you in our A to Z Blueprint Day are:

Structuring Your Curriculum to Develop the Highest Quality Students AND Maximize Revenue at The Same Time – There are just about as many different approaches to organizing your “Stylistic” curriculum as there are styles! But there are ways to structure your classes and present the material to your students more effectively. We’ll explore in detail, the 5 primary “Curriculum Management” systems we see most commonly in the industry. We’ll show you the advantages and disadvantages of these systems, which will help you provide THE BEST service to your students, and SYSTEMATICALLY entice your students to participate in your “upgrade” programs!

We’ll be detailing specifically:

1. “Traditional” Curriculum Management
2. Block Style Curriculum Management
3. TRUE Rotating Curriculum
4. Modular Rotating Curriculum
5. “Age Specific” Curriculum Management

Creating Payment, Billing and Collections Systems that Will Keep you SANE– Most school owners that I talk to HATE being a “bill collector”! We’ll explore several options and tools available to the school owner to take you out of the collection nightmare, and let you rest easy at night while the “system” handles the dirty work!

Scheduling and Class “Blocking” Strategies to Simplify Your Life AND Create TRUE Black Belt Quality!– 20 Years ago creating your class schedule was a snap! Class from 6 to 8, don’t be late! Today it is a much more complex matrix! I’ve seen class schedules that look like the toughest “Sudoku” puzzle you’ve ever seen, and I’ve seen others that are simple and linear. Regardless of your present class schedule, I’ll GUARANTEE that after you hear some of the strategies we’ll be discussing in this session, you’ll go back and re-evaluate it immediately! We’ll be revealing some simple strategies that will help you motivate your students to “upgrade” and get them to practice harder and stay focused on their goals, just by structuring your class schedule effectively.
5 Internal Referral Systems

Martial Arts “Program” Management Strategies to Create HUGE Revenue and Long Term Student Retention!- In today’s “modern” martial arts school, One size DOES NOT Fit All in terms of the “program” that may be a good fit for a student. The schools in the industry who are creating GREAT financial results and high quality students realize that they must offer their students MORE opportunities and programs to choose from. This not only creates another, higher level revenue stream for the school, but also delivers a higher quality product to the student. We’ll outline the details of the most common “programs” in the industry, and how you can use them in your school to multiply your results!

Bringing New Students Into Your School Predictably and Reliably – Of course, we’ll be sharing some of the MOST effective new student marketing systems we’ve seen over the past 14 years as well! This session ALONE will pay for your “Extreme Success Academy” tuition many times over! EVERY school owner needs to be hyper-focused on marketing and lead generation. The “life blood” of a Martial Arts School is new students. You are ABSOLUTELY GUARANTEED to walk away from the A to Z Blueprint Day with more new marketing ideas and systems than you can handle!

Multi School Operations Strategies That Won’t Drive You MAD– Many school owners are interested in building a future beyond a single school, and branching out into a Multi School system. I’ve seen school owners all over the world expand into Multi Unit operations, and I can tell you beyond a shadow of a doubt, it’s not as “easy as it looks”. I’ve seen otherwise very smart, and successful school owners go dead broke, get sued, have the Federal Government slam them in jail, and alienate their friends and families! I’ve also seen (and know quite well) owners who have built very stable, legal, and profitable businesses this way. In this segment, we’ll cover some of the major pitfalls to be avoided at ALL COSTS, and some of the strategies that are PROVEN to be successful in this area!

(These are just a few of the INVALUABLE A to Z Blueprints that we’ll hand over to you in this session!)

The “Extreme Success Academy” IS THE EVENT OF THE YEAR

NOT a run-of-the-mill seminar. As I said above,

The “EXTREME SUCCESS ACADEMY” is a true EVENT. It is the place and time once each year when the most experienced and successful school owners from all over the world gather to exchange information and make deals... and generously share their business strategies with new members of this Most Unusual Society. Nothing like it occurs anywhere else — and couldn’t.

But the speakers are just one part of the “Extreme Success Academy”.

There’s also an Experts’ Exhibit Hall, where you can meet the vendors we rely on and my clients rely on. This is big. After all, implementation is key. This is THE place to find the very best people and companies to help you get things done... .to fill every implementation need — from lists to software to printers and mailing houses to product fulfillment and more. This is a convenient, efficient way to meet face-to-face with these important vendors who really understand info-marketers and have already been schooled for you by top info-marketers.

You’ll also witness the intense competition for the coveted OUTRAGEOUS MARKETING that’s OUTRAGEOUSLY EFFECTIVE Competition! — with the winner receiving cash and prizes! You’ll see those competing make their presentations and you’ll help judge the outcome. Each competitor has to reveal insider details of his business and share his most successful and profitable strategies. This is an inspiring and instructional series of presentations!

There’s UNLIMITED NETWORKING with millionaire school owners in hundreds of different schools and program categories, using dozens of different business blueprints’. Joint venture opportunities abound at every turn! It’s no exaggeration to say that millions are made and lives are changed in our hallways, not just in the sessions and exhibit hall!

What would an “Extreme Success Academy”
Event Be Without An
“EXTREME” Guarantee!

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